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Teslaism: Economics After the End of the End of the Future

2022, 4K video, Color with Stereo Sound, 27:06 mins

Bahar Noorizadeh

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Teslaism is a 3rd person-racing musical game featuring Elon Musk and his self-driving car/lover and life coach, as they drive towards a shareholder meeting in a post-gamified Berlin landscape. The work takes the newly built Gigafactory in Berlin as a prism to describe the emergence of Teslaism (succeeding Post-fordism) as an upgrade to the system of production and consumption predicated on advanced storytelling, financial worldbuilding, and imagineering “the look of the future.”

Bahar Noorizadeh examines the conflictual and contradictory notions of imagination and speculation as they suffuse one another. Her research investigates the technological and intellectual histories of economics, from cybernetic socialism to neoliberal finance, and activist strategies against the financialization of life and the living space, asking what redistributive historical justice might look like for the present.

The Future Is Going To Be Weird AF

2023, HD video, Color with Stereo sound, 10:26 mins

Silvia Dal Dosso

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Through the synthetic voice of Adam Curtis, the movie tells the story of how humans may survive in a world that is becoming weirder, harder, and faster: dead celebrities are brought back from heaven, gen AI is rising, millionaires are hiding in the bottom of the earth. We feel stuck in a mediated reality, where love is constantly intercepted by emotional advertising, robots, and deepfakes. But…

Silvia Dal Dosso is a creative and film director and a researcher in digital technologies and web subcultures. In 2016 she co-founded Clusterduck, an art collective working in the fields of research, design and transmedia. With Clusterduck she co-created collective exhibitions and interactive installations such as The Detective Wall, Deep Fried Feels and publications such as The Detective Wall Guide (Aksioma, 2021) and Deep Fried Feels (Nero, 2024). She regularly writes about art, technology and how to survive it, on Domus, Not, INC Longform, and others.

No is Canceling

2025, CRT display, Custom Software, Interactive Installation

Ubac Studio (Hyeunjoo Woo, Jiyun Park)

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This work does not reveal noise to be a flaw but rather frames it as a trance of exclusion—an element with which to construct a new truth. It delineates the characteristics of today’s digital environment: categorization and exclusion. This multi-channel interactive video captures and removes the body of the audience on a CRT display. The traces of the disappeared audience (i.e., the noise) are reconstructed as Mx.No on the CRT display. The narrative of each channel suggests that the audience tracks and imagines the stories created by the traces.

Ubac Studio unfolds the narrative at the collisional intersection of technology-driven fantasy and reality. Instead of accepting the images that technology offers, they are interested in playing a role in the dismantling of the technological fantasy by exploring hidden disharmony and the issues of isolation. Inviting the audience as a collaborator, they use interactive media to bring about a new sensation of experience—one between reality and fantasy.

Gestures

2024, Video installation, 2-channel video, Projector

Dowon Yoo

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Stemming from questions about the cultural and geographical bias and referentiality of represented images and their materiality, 「Gestures」 is an alternative representation experiment that seeks to erase the cultic and idolatrous values implicit in lens-based representation and contemporary image circulation. The sublime derived from the vertical movement of the SpaceX rocket, which looks like an ascension and descent, and the gesture of documenting it, like following it, is easily found on social media, frozen in a square frame. In the age of image consumption, the majority of humanity has seen, heard, learned, and used the image language developed and constructed in the West, so the images consumed become biased cognitive facts. To break free from this, 「Gestures」 uses Adobe After Effects' ‘Stabilizer’ function, which stabilizes shaky footage, in reverse, to reveal the gestures of the videographer and loosen the universal representation way, representing the scene of takeoff and landing in a tranquilized state. In doing so, 「Gestures」 visualizes movement outside the frame and questions how we are used to seeing and consuming ‘realistic footage.’

Dowon Yoo explores form from tool’s perspective. He moves between the physical and digital areas through various apparatuses of image formation, perception, and analysis, from analog to digital tools, in order to explore the sense of body and authorship in the flatness of screens and images. At the same time, he deconstructs and reassembles the strong bonds between the two realms, the Western bias and colonial elements represented in digital space based on East Asian ways of seeing.

Ash

2025, website, fabric

Heat, Fever, Fire

2025, Single-channel video, 15:00 mins

Sangyoon Lee

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Ash is a combined work weaving together fabric and a digital archive of images created from the detoured process of generative AI. Attempting to create fire without using the word “fire,” the work archives an array of research centered on fire. The work connects febrility—how data networks exist physically—and fire, further expanding to connect circuit resistance (the reason for the server fire) and social resistance. The website is interactive, showcasing the underlying research practices.

Heat, Fever, Fire is an artwork made toward the end of the COVID-19 pandemic near the data center Gak, run by the corporate Naver in Kubong Mountain, Chuncheon. The video’s protagonist is a vlogger, who also serves as the video’s narrator, shouting about conspiracies pertaining to the data center. The video ends with the vlogger insisting that artificial plants should be uploaded to resist the systems underlying the data industry—a center-point, metaphorically portrayed as a greenhouse. The work reflects on how physical activities are expelled to the virtual world, connecting physical resistance and social resistance by layering the pandemic, the data center’s heat, and protests with fire against the quarantine.

Sangyoon Lee lives and works in Chuncheon. He is interested in the interaction between data as a non-materialistic object and our materialistic lives. In trying to build a constructive narrative around this interaction, he recently focused on that created and produced by generative AI, especially around the data’s physical environment—the data center.

Sacrificial Data

2025, Zine, Video, Dimension variable

Ihun

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The ancient Chinese god and founder of medicine, Shennong, died and was resurrected more than 70 times to taste all the grasses of the beginning of time. Through these sacrifices, he is said to have distinguished between edible and poisonous grasses and recorded them. These early “labeling” tasks of Shennong are similar to the human labor of data moderation, but unlike the sacrifices of the gods, modern data labor is cloaked in the black box of “artificial” intelligence. Sacrificial Data seeks to construct a fictional mythology surrounding data moderation and explore the ideal model of data labor that “humans-in-the-loop” should aspire to.

Ihun is a Seoul-based design creator who experiments with various mediums to imagine a future where all 'archiving' will one day become artifacts. Interested in the contradictory intersection between myth and technology, Ihun simulates the moment when heritage recorded in the past is realized in the present as a prediction of the future.

GORE-TECHS®

2025, Mixed media

GORE-TECHS® (Lena Lee, Junghwa Choi)

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This work uses the language of GORE-TEX® technology, including its baseline duality. Just like a layer of membrane that blocks the water outside yet emits water inside, technology today promises to protect us yet filters the essential elements of human beings. Through this process, technology filters human-like (inefficient) elements, such as emotion, ethics, and resistance, keeping us as “dry” as possible. Counter to the promised pleasure, we face the GORE side of it. Amid rapid technological development, we witness how our bodies are not harmonized with the rhythm of the technology that we use, and we discover our remains floating over the fantasy of technological democracy. Although GORE-TECHS® accepts the cruelty of fast-running technological development in a way, it also imagines an alternative membrane—one whose penetrability will not be filtered in this strange reality.

The collective GORE-TECHS® feels severe dryness in this era of advanced technological development. Just like waterproof products, the technology guarantees to protect us from water damage, but, in truth, humans end up being dried out under its protection. “GUARANTEED TO KEEP YOU DRY.” This sentence reminds us of the irony of technological development. Falling into this irony, GORE-TECHS® explores the third area between the shield and the penetration.

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